Measuring tourist satisfaction: A factor-cluster segmentation approach
نویسندگان
چکیده
منابع مشابه
Analysis of Tourist Cluster in Mazandaran Using SWOT Approach
Clusters are geographically close groups of related companies or institutions related to a certain area which are inherently more efficient than the other companies due to advantages such as being located in one place, networks, external knowledge, variability of human capital, etc. Today, development through clusters plays a pivotal role in the economic and industrial policies of developed...
متن کاملAnalysis of Tourist Cluster in Mazandaran Using SWOT Approach
Clusters are geographically close groups of related companies or institutions related to a certain area which are inherently more efficient than the other companies due to advantages such as being located in one place, networks, external knowledge, variability of human capital, etc. Today, development through clusters plays a pivotal role in the economic and industrial policies of developed...
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The paper describes the usage of the fuzzy Mamdani analysis and Taguchi method to optimize the tourism satisfaction in Thailand. The fuzzy reasoning system is applied to pursue the relationships among the options of a tour company in order to be used in Taguchi experiments as the responses. In this research, tourism satisfaction is carried out using L18 Taguchi orthogonal arrays on parameters s...
متن کاملanalysis of tourist cluster in mazandaran using swot approach
clusters are geographically close groups of related companies or institutions related to a certain area which are inherently more efficient than the other companies due to advantages such as being located in one place, networks, external knowledge, variability of human capital, etc. today, development through clusters plays a pivotal role in the economic and industrial policies of developed cou...
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The tourist satisfaction aims at measuring the customer satisfaction of a particular kind of service: tourism. In order to either detect the tourists satisfaction or point out the best possible alternatives to meet their needs, they have been asked to order a series of actions sorted by dimension. The collected data have been processed through an axiomatic vision introduced by Kemeny, because w...
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ژورنال
عنوان ژورنال: Journal of Vacation Marketing
سال: 2008
ISSN: 1356-7667,1479-1870
DOI: 10.1177/1356766708090584